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Promotional Film:

Client

Rowers Ark Campaign

Date

Agust, 2016

Link

Website

Challenge

As part of a larger campaign to promote and raise founds for the gigantic effort by Daryl Farmer to row solo across the Atlantic, we were commissioned to make a film that captured the spirit and purpose of this modern day great adventure.

Solution

With a close personal involvement in the project we chose:

  1. Strategy
    Using a mixture of stock footage from the Talisker Challenge Race archive and our own filming we set out to put together a film that puts the viewer in the midst of the experience.
  2. Soundtrack
    Collaborating with artist Sophie Janes, we created a soundtrack that is both eerie and inspiring.
  3. Communication
    Our goal was to communicate the sense of intention and dedication to tackle such an enormous challenge.

Result

The film was showcased in a charity gala dinner in support of the Sussex Wildlife Trust and The Peter Andre Cancer Fund.

"Daryl and I have just viewed the video and we LOVE it!! It really is strong and emotional! You have totally achieved what we were hoping for!"

Sabine Grainger,
Rowers Ark Director