Challenge
As part of a larger campaign to promote and raise founds for the gigantic effort by Daryl Farmer to row solo across the Atlantic, we were commissioned to make a film that captured the spirit and purpose of this modern day great adventure.
Solution
With a close personal involvement in the project we chose:
- Strategy
Using a mixture of stock footage from the Talisker Challenge Race archive and our own filming we set out to put together a film that puts the viewer in the midst of the experience. - Soundtrack
Collaborating with artist Sophie Janes, we created a soundtrack that is both eerie and inspiring. - Communication
Our goal was to communicate the sense of intention and dedication to tackle such an enormous challenge.
Result
The film was showcased in a charity gala dinner in support of the Sussex Wildlife Trust and The Peter Andre Cancer Fund.
"Daryl and I have just viewed the video and we LOVE it!! It really is strong and emotional! You have totally achieved what we were hoping for!"
Sabine Grainger,
Rowers Ark Director